Expresspromo

If you have never included promotional products in Australia as part of your marketing strategy, then you are missing a lot. Custom promotional products are some of the proven-effective offline marketing tools to use, even in the age of digital marketing. In fact, online stores also use this tactic to engage their customers, and it is extremely helpful in creating a good image and positive response. Here are just some of the many reasons why giving away custom promotional products will still work in 2020.

1. Consumers are sick and tired of digital ads and online marketing schemes

There's no denying that online marketing is essential. But it would be best if you did not focus all your efforts on this platform alone, or you will be like everybody else. Online marketing done wrong can turn your business into one of those annoying brands people hate to see on their screens. By using custom promotional products, you are more likely to spark interest and impress your consumers

2. They provide a tangible experience and reminder

With almost all business jumping on the online marketing bandwagon, going the opposite may seem to be a wrong move. But that’s not entirely true. People are tired of online ads. They are looking for something that they don’t just see but actually feel, use, and experience. Giving them your custom promotional products for free is one effective way to do this. It is a great strategy to introduce your brand to those who have never heard of you before. Custom promotional products are tangible and tactile, with a higher chance of getting an actionable response.

3. They are useful and highly customisable

Almost any design you can think of can printed on promotional bags, writing instruments, water bottles, tumblers, bottle openers, to tech gadgets. What's more, these items can be fashioned to fit your brand image and message. If your promotional products suit the tastes of your consumers, they will surely get a lot of use—which means more exposure for your brand.