Expresspromo

If you have never included promotional products in Australia as part of your marketing strategy, then you are missing a lot. Custom promotional products are some of the proven-effective offline marketing tools to use, even in the age of digital marketing. In fact, online stores also use this tactic to engage their customers, and it is extremely helpful in creating a good image and positive response. Here are just some of the many reasons why giving away custom promotional products will still work in 2020.

1. Consumers are sick and tired of digital ads and online marketing schemes

There's no denying that online marketing is essential. But it would be best if you did not focus all your efforts on this platform alone, or you will be like everybody else. Online marketing done wrong can turn your business into one of those annoying brands people hate to see on their screens. By using custom promotional products, you are more likely to spark interest and impress your consumers

2. They provide a tangible experience and reminder

With almost all business jumping on the online marketing bandwagon, going the opposite may seem to be a wrong move. But that’s not entirely true. People are tired of online ads. They are looking for something that they don’t just see but actually feel, use, and experience. Giving them your custom promotional products for free is one effective way to do this. It is a great strategy to introduce your brand to those who have never heard of you before. Custom promotional products are tangible and tactile, with a higher chance of getting an actionable response.

3. They are useful and highly customisable

Almost any design you can think of can printed on promotional bags, writing instruments, water bottles, tumblers, bottle openers, to tech gadgets. What's more, these items can be fashioned to fit your brand image and message. If your promotional products suit the tastes of your consumers, they will surely get a lot of use—which means more exposure for your brand.

The ability to think out of the box is an important weapon for every business. And that’s exactly what promotional products in Australia let you do. These products make it possible for brands to gain recognition and win potential customers without spending too much money.

Sadly, some promotional products fail to achieve brand recall and awareness. Why is that? Well, there are many reasons—and we discuss some of them below so you can avoid making the same mistakes.

1.    Having no clear goals or objectives - Without an end goal in mind, your marketing campaign can fail. You won’t have a clear direction on which way you want to go.

2.    No distribution plan - It’s foolish to spend money on promotional products without knowing what to do with them in the first place or whom to give them to.

3.    Selecting products that are not tailored for recipients - When you choose promotional products, choose those that your recipients will like and not those that you like. For instance, if your recipients love drinking beer, then promotional bottle openers will certainly have an impact on them (even if you’re not a drinker yourself).

4.    Not thinking about product usefulness – A promotional item will just gather dust in the drawer or end up in the bin if it is not useful. To be safe, go for high-utility items such as reusable shopping bags, umbrellas, pens, bottle openers, etc.

5.    Trying to cut corners - Never make the mistake of sacrificing quality just so you can save a few dollars. Low-quality items will make your brand look bad.

6.    Boring design – Always go the extra mile. Even something as small and simple as a bottle opener can inspire brand recall if it is well designed.

7.    Printing mistakes – Your promotional products should have all the pertinent information about your business printed on it. They will be useless if they don’t give recipients the information they need to contact you and your business.

8.    Not thinking ahead – If you plan to give out promotional products in Australia during the Christmas season, then you’ll best make sure you have them made months in advance and not wait until the last minute.

9.    Failing to scope out the competition – Before going all out, check to see what your competitors are giving away and try to gauge if they’re successful. This should give you an idea which products register well with recipients.

Promoting a business, product, or service can be challenging, especially when you identify the strength and popularity of your competitors. However, you can still succeed in standing out with the right promotional products, like bottle openers. These are cost-effective ways to show off your brand, while leaving a positive impression on prospective customers and making a good impression on existing customers. Promotional bottle openers are effective at telling people about your business because they are functional items that can be used every day. Every time somebody needs to open a bottle of pop, beer, or juice, you can be sure that your promotional bottle opener will be there.

Some promotional bottle openers can double as key rings or key holders, allowing people to carry them anywhere. This way, your promotional products can be taken anywhere your recipient goes. The best thing about them is their cost-effectiveness. They can be purchased in bulk at a price that is incredibly cheaper compared to when you have a TV, radio, or print advertisement made. Moreover, they do not require you, the advertiser, to pay for air time or ad space just to get them seen. All you need to do is give them away to people and let them do the advertising for you.

Every time people see your promotional bottle openers, they will remember your brand. This way, your business can constantly be in their minds, and it can easily be associated with the item.  For effective promotion, consider giving a promotional bottle opener to your customers as a means to promote a specific product that you carry, such as beverages that will require the item. That way, it will be more relevant to your customers when they see and use the item.

To make a better impression with promotional bottle openers, consider having them manufactured by a trusted retailer of high-quality promo products in Australia. You need to make sure that the bottle openers are durable and dependable, so your customers will think that you are a credible and reliable brand, too.

Effective advertising methods do not have to be limited to traditional means, such as radio, TV, and print. These days, you are spoilt for choice, with promotional items like personalised notepads to add more variety to your marketing and advertising efforts. Custom notepads are among the effective promotional products in Australia, as they are reasonably priced and enable any type or size of business to make their brand memorable and stand out. Likewise, these products can bear your brand, business name, and contact details, so customers can refer to them whenever they think about getting in touch to learn more about what you have to offer.

Notepads are cheap promotional products when compared to more expensive types of advertising. However, that does not necessarily mean that they are low-quality, as long as you order them from a respectable retailer and manufacturer of promotional products in Australia. Consider getting the customised notepads in bulk to enjoy lower pricing. You can use these products to promote your business in different scenarios, such as in trade shows or expos, in-store, when you meet new clients, or when you have customers visiting your office.

Branded or personalised notepads keep your business name and your brand in front of prospective and existing customers, making them helpful for creating brand awareness. They ensure ongoing exposure, which occurs every time a user will write a message or a note. This repeat exposure for your brand can be cost-effective compared to when you have to pay for air time or ad space to promote your business.

Notepads are also considered effective promotional products in Australia because they provide your business with a way to show customers how much you appreciate them, by giving something practical. Useful giveaways and freebies are always appreciated by customers and they can always be used. Cheap promotional products can serve as gifts, too, which can help your business leave a better impression on a new customer or serve as a way to encourage loyalty to your brand.

Do you want to drive business awareness and increase your sales? Then try giving away custom promotional products to loyal customers and potential clients. This marketing tool has been used as a strategy of many successful businesses for decades. Even if you are just starting, you can also take advantage of using custom promotional products to grow your company because it doesn’t really take a lot of money to launch this type of campaign.

While custom promotional products aren't new, they are still considered extremely effective for branding. Consumer research proves that free stuff such as pens, mugs, and T-shirts can positively influence people's impression of a brand. People will not refuse to get them as long as they are free and useful—even if they bear the logo and slogan of your company. Here are some of the benefits of using custom promotional products to drum up interest in your products and services.

A great alternative to business cards

Just like business cards, your custom promotional items can contain important information such as your brand name, company, contact numbers, and slogan. However, they are more effective because they are useful in daily life. Unlike paper business cards, promotional products aren't stored in a drawer somewhere until totally forgotten. They are constantly used and therefore yield better results in terms of impression. They are extremely effective especially for introducing a new brand to the market. 

Improves brand exposure and brand recognition

Wearable and functional promotional items can potentially increase your brand exposure. Every time consumers use them, they expose themselves and the people who see them to your brand. They essentially become promoters of your products and services—and you don’t have to pay them.

Increases sales

According to research, consumers are more inclined to buy products from brands that have given them free stuff before. This is not surprising, as human beings are programmed by nature to give something back in return when they receive gifts. People are also more likely to recommend your products to others if you give them high-quality promotional items. Why? Because unique, durable, and high-quality promotional items give an impression that your brand is trustworthy.

Express Promo specialises in factory direct promotional products and corporate branding. State of the art in house production means the lowest possible prices on tested promotional products that will generate a buzz around your brand. Specialist in engraved pens, branded keyrings, printed notepads, trade show bags, etc. the list is endless. One of Australia’s leading suppliers for small quantities to large indent orders, quick production and Australia wide free delivery.