Expresspromo

The ability to think out of the box is an important weapon for every business. And that’s exactly what promotional products in Australia let you do. These products make it possible for brands to gain recognition and win potential customers without spending too much money.

Sadly, some promotional products fail to achieve brand recall and awareness. Why is that? Well, there are many reasons—and we discuss some of them below so you can avoid making the same mistakes.

1.    Having no clear goals or objectives - Without an end goal in mind, your marketing campaign can fail. You won’t have a clear direction on which way you want to go.

2.    No distribution plan - It’s foolish to spend money on promotional products without knowing what to do with them in the first place or whom to give them to.

3.    Selecting products that are not tailored for recipients - When you choose promotional products, choose those that your recipients will like and not those that you like. For instance, if your recipients love drinking beer, then promotional bottle openers will certainly have an impact on them (even if you’re not a drinker yourself).

4.    Not thinking about product usefulness – A promotional item will just gather dust in the drawer or end up in the bin if it is not useful. To be safe, go for high-utility items such as reusable shopping bags, umbrellas, pens, bottle openers, etc.

5.    Trying to cut corners - Never make the mistake of sacrificing quality just so you can save a few dollars. Low-quality items will make your brand look bad.

6.    Boring design – Always go the extra mile. Even something as small and simple as a bottle opener can inspire brand recall if it is well designed.

7.    Printing mistakes – Your promotional products should have all the pertinent information about your business printed on it. They will be useless if they don’t give recipients the information they need to contact you and your business.

8.    Not thinking ahead – If you plan to give out promotional products in Australia during the Christmas season, then you’ll best make sure you have them made months in advance and not wait until the last minute.

9.    Failing to scope out the competition – Before going all out, check to see what your competitors are giving away and try to gauge if they’re successful. This should give you an idea which products register well with recipients.