Expresspromo

Do you want to drive business awareness and increase your sales? Then try giving away custom promotional products to loyal customers and potential clients. This marketing tool has been used as a strategy of many successful businesses for decades. Even if you are just starting, you can also take advantage of using custom promotional products to grow your company because it doesn’t really take a lot of money to launch this type of campaign.

While custom promotional products aren't new, they are still considered extremely effective for branding. Consumer research proves that free stuff such as pens, mugs, and T-shirts can positively influence people's impression of a brand. People will not refuse to get them as long as they are free and useful—even if they bear the logo and slogan of your company. Here are some of the benefits of using custom promotional products to drum up interest in your products and services.

A great alternative to business cards

Just like business cards, your custom promotional items can contain important information such as your brand name, company, contact numbers, and slogan. However, they are more effective because they are useful in daily life. Unlike paper business cards, promotional products aren't stored in a drawer somewhere until totally forgotten. They are constantly used and therefore yield better results in terms of impression. They are extremely effective especially for introducing a new brand to the market. 

Improves brand exposure and brand recognition

Wearable and functional promotional items can potentially increase your brand exposure. Every time consumers use them, they expose themselves and the people who see them to your brand. They essentially become promoters of your products and services—and you don’t have to pay them.

Increases sales

According to research, consumers are more inclined to buy products from brands that have given them free stuff before. This is not surprising, as human beings are programmed by nature to give something back in return when they receive gifts. People are also more likely to recommend your products to others if you give them high-quality promotional items. Why? Because unique, durable, and high-quality promotional items give an impression that your brand is trustworthy.